Label’Vie and Jumia terminate distribution partnership in Morocco

Label’Vie and Jumia terminate distribution partnership in Morocco

The group managing the Carrefour brand in the Kingdom partnered with the African e-commerce platform for home shopping delivery in April 2020.

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            ▪ Label’Vie and Jumia terminate distribution partnership in Morocco

▪ The group managing the Carrefour brand in the Kingdom partnered with the African e-commerce platform for home shopping delivery in April 2020.

https://www.africabusinessplus.com/en/812366/labelvie-and-jumia-terminate-distribution-partnership-in-morocco/

The partnership in Morocco between Label’Vie and Jumia, which dates back to the beginning of the health crisis linked to the COVID-19 pandemic, has ended, according to Africa Business+ sources. When asked about the reasons for this termination and the existence of potential similar agreements in the nine other countries of the continent where the e-commerce brand is present, Jumia’s management declined to comment.

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