South Korean cigarette manufacturer KT&G converts its try in Tunisia

An initial trial contract between the giant Asian manufacturer and the Tunisian state tobacco monopoly was signed in October 2017. It was introduced to gauge whether Tunisian smokers were ready to adopt KT&G’s premium cigarette brand. And the test was conclusive since 4 million Esse Blacks, the first super slim cigarettes on the local market, were sold despite a monopoly-imposed price that was three times higher than locally produced packets. This outcome has convinced KT&G to pursue its development in the country and has seen other manufacturers introduce similar types of cigarettes.