In Africa, Universal Music France’s ‘concert production business is being expanded more than elsewhere’
The Vivendi Universal Music France (UMF) subsidiary, based in Abidjan, is seeking to develop a “full-fledged market for concerts” on the continent.
19/06/2020 at 18h37, by Valentin Grille
“We want to distinguish ourselves from players who settle for aggregating and distributing catalogues, as we’re looking first and foremost to grow the local market,” Olivier Nusse, chief executive at Universal Music France, told Jeune Afrique Business+. In May, the firm signed a partnership agreement with The Aristokrat Group, a Nigerian label, to strengthen its presence in Africa.
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