Kitea CEO Amine Benkirane has plans for East and West Africa
The CEO of the Moroccan group Kitea, which recently acquired Furniture Palace in Kenya – in a transaction valued at more than $25 million according to our sources – does not intend to abandon the western flank of the continent in his expansion strategy
10/03/2022 at 16h45, by Africa Business+
Kitea will enter Côte d’Ivoire and Senegal “by 2023 or 2024,” a source within the Moroccan group told Africa Business+. As the market leader in Morocco, the furniture chain generates, according to our information, around 1 billion dirhams (€930 million) in turnover.