Canon’s multi-front offensive on the continent
After 15 years of doing business on African markets, the emblematic group is preparing an ambitious plan of attack. Jeune Afrique Business+ unveils the details.
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▪ Canon’s multi-front offensive on the continent
▪ After 15 years of doing business on African markets, the emblematic group is preparing an ambitious plan of attack. Jeune Afrique Business+ unveils the details.
▪ https://www.africabusinessplus.com/en/803570/loffensive-multifront-de-canon-sur-le-continent/
With its strategic “Africa500” project, the Canon conglomerate aims to quickly gain momentum on the continent. While the 54 African markets accounted for €293m ($328m) in revenues in 2019, the Japanese group is targeting income of over half a billion dollars for 2022. This translates into a projected increase of 23% in annual sales over the next three financial years.
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