Why Canal+ has joined forces with Fénix and BBOXX in off-grid market
The French giant is relying on a differentiated payment method and adapted offers to sell subscriptions with electrical equipment kits.
02/10/2020 at 18h28, by Africa Business+
“We have observed that, in the countries we operate, there are around 60m households – but that of these 60m, only about 20m have electricity. This is progressing, but the demographics show a huge chasm,” Jean-François Duboy, COO at Canal+ Afrique, tells Jeune Afrique Business+.
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