Label’Vie and Jumia terminate distribution partnership in Morocco
The group managing the Carrefour brand in the Kingdom partnered with the African e-commerce platform for home shopping delivery in April 2020.
09/06/2022 at 16h12, by Africa Business+
The partnership in Morocco between Label’Vie and Jumia, which dates back to the beginning of the health crisis linked to the COVID-19 pandemic, has ended, according to Africa Business+ sources. When asked about the reasons for this termination and the existence of potential similar agreements in the nine other countries of the continent where the e-commerce brand is present, Jumia’s management declined to comment.
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