“Our long-term plan is the development of our e-commerce platform” (Zouhair Bennani, Label’Vie)
Label’Vie’s CEO took some time out to speak to Jeune Afrique Business+ at the webinar organised yesterday by the Africa CEO Forum (Jeune Afrique Media Group) on “Business leaders and the Covid-19 conundrum”, in which he took part.
15/05/2020 at 17h24, by Africa Business+
The Moroccan retail group (nearly 10.5 billion DH of turnover in 2019, or €975m) was working towards launching e-commerce activity in 2021, “but the coronavirus crisis accelerated everything,” Zouhair Bennani explains. “We had been in negotiations with Jumia Food for six months, and in the end, we went ahead and launched immediately.”
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